How To Market To Aerospace Industry

October 21st, 2020 by admin No comments »

Aerospace industry, especially commercial aviation, saw a downturn in 2001, following the 9/11 attacks. However, gradual increase in spending for military aircraft, missiles and space projects by the U.S. Department of Defense, the U.S. aerospace industry is growing leaps and bounds.

Aerospace industry is program-driven, and it takes years to develop a new aircraft. Besides this, it is highly vulnerable to outside forces like budget approvals. So, a supplier has to prepare himself for high risks involved in the production.

How to Market to Aerospace Industry:
Maintenance, repairs and operations are the key areas where a great deal of opportunity exists for top as well as low level suppliers.

As a top-level supplier, you can work as system integrator while you have to look at the R & D aspects, repair and maintenance responsibilities and after sales services as a low-level supplier.

You can use the following marketing tactics to seek attention of aerospace manufacturers and aircraft programmers:

● For promoting new products and technologies, you can use print as well as online advertising. Special magazines and websites have found to be the best places to advertise your products and services.

● It is essential to generate leads and build relationships. Nothing can be more beneficial as referrals and goodwill.

● Sponsoring events like air shows and joining industry associations can help you make your presence known and have direct interaction with the prospective clients.

● A technical level meeting and presentation can let your clients feel that you understand their needs. If they ask for changes in the product, you can provide them customized ones.

● You should not act a product seller but as a risk sharer and relationship builder.

● Supply chain management is another area where you can explore.

● Do all the tasks from manufacturing, assembling to integrating components.

● For improvement in your performance, you should keep yourself involved with the developing aircraft programs.

Whatever marketing techniques you follow to reach the prospects, you should not forget that a good performance is essential for long run survival. Aerospace industry is considered very vital to the country’s security and growth and that’s why it deals with the people who are trustworthy and efficient and apt in performance. So, to sell your product and services to this industry, you have to be more disciplined in your approach.

Laser Solutions to the Transport and Aerospace Industry

October 13th, 2020 by admin No comments »

With mounting pressure to speed production, advanced polymer thermoplastic composites are rapidly gaining acceptance amongst both the automotive and aerospace industries. These polymer materials are strong and lightweight, making them ideal for reducing weight and meeting stricter fuel efficiency and crashworthiness regulations. However, the inhomogeneous nature of composite materials is far from ideal for ablative lasers.

For example, polymer composites, by their nature, contain a variety of materials with at least one reinforcement material and at least one matrix which supports the reinforcement material. The mismatch between the conductivity of carbon fiber-reinforced polymer and the epoxy matrix makes traditional laser cutting nearly impossible. Epoxies are a type of thermoset polymer.

The challenge for laser processing involves the fact that each component has its own unique physical properties which are also highly anisotropic. Imagine a composite with two or three different melting points and how that might affect a traditional laser. These incompatibilities render traditional lasers ineffective for polymer composites.

Though challenging for the laser industry, solutions are emerging. Here’s a brief overview of some of the new technologies and processes recently discussed in an article featured in Industrial Laser Solutions for Manufacturing.

Laser Solutions to Polymer Composite Challenges

. Fiber Lasers – Fibers are commonly used as reinforcements due to their high surface-area-to-volume ratio and strength. Fiber lasers are emerging as the leading choice for composite processing. With a fiber laser, the beam is generated inside the fiber. With the light inside the fiber, the beam can easily and precisely be focused. Fiber lasers have the highest focusability and high average power, near infrared properties, making them suitable for cutting and welding of both metal and composite polymer materials.

. Using Lasers to Improve Adhesive Bond Strength – The auto and aerospace industries also use lasers and other composite processes to improve adhesive bond strength. For example, lasers are now used to clean composite surfaces before applying adhesive bonds. Lasers eliminate the need for preparing materials for bonding with chemical or mechanical abrasion.

. Localized Repair – One of the problems with composites involves localized damage. Lasers are starting to be used to repair this damage using ablation and adhesive injections. Localized repair is an emerging technique that is still being explored.

. Laser Welding – According to Coherent, joining composite materials requires different approaches than when joining metal materials due to it the composite material’s properties. For example, riveting can weaken or damage the composite material as discussed earlier. Laser welding becomes possible when at least one of the welding partners has a thermoplastic resin and one partner is transmissive to radiation. If the CFRP partner is a thermoset, it must be pre-processed prior to laser welding. This involves laser ablating of the reis to reveal the fiber structure. While the open fiber structure improves shear strength, it also affects absorption. Coherent recommends keeping the welding temperature constant with a pyrometer to improve weld quality.

Transitioning From Traditional Industrial Degreasers

September 24th, 2020 by admin No comments »

Industrial degreasers are used in order to remove grime from machinery parts, floors, and tools in a wide variety of industries. They are necessary when attempting to remove particles that are not soluble in water, like dirt, grease, oil, tar, asphalt and tiny flakes of matter which come loose during normal use of machinery, such as engine dust. The majority of industrial degreasers contain harsh chemicals which can be harmful both to human health and the environment. These degreasers are far from environmentally friendly due to the fact that many are not biodegradable and have been known to contain chemicals which can contribute to the depletion of the Earth’s naturally beneficial ozone layer.

Alternative and organic degreasers have been created in order to obtain the same emulsifying effect on dirt and grime that traditional industrial degreasers have. The lack of solvents in these degreasing products mean that cleaning up industrial sized jobs is no longer detrimental to human health. Organic degreasers are biodegradable and do not have the same properties of industrial degreasers which can deplete the Earth’s ozone layer.

A variety of degreasing products now on the market can also be diluted with plain water, making them overall more cost effective than their traditional counterparts. These degreasers often contain non toxic and environmentally friendly cleaning ingredients like soybeans, corn, and orange. Noxious fumes and skin irritation are no longer a primary concern when using organic degreasers. Their close to neutral Ph levels make them easier and safer to be used by employees, and they can be used at lower temperatures which saves heating energy costs and concerns of wasteful product evaporation. Some additional benefits to these alternative organic degreasers are that they are non-corrosive, and are able to remove even insoluble matter.

In the aerospace industry, environmental concerns have changed the way many companies do business. They can no longer afford to haphazardly use detrimental chemicals because they are now known to risk the health of their employees. Companies looking for more cost effective degreasers with no negative environmental impact have turned to “green” organic degreasers. These degreasers are used to clean both inside and out of aircraft and aerospace equipment. From high pressure washers used to clean aircraft parts and machinery, to common household type all-surface cleaners, organic degreasers are being used more often. The industry has not been forced to sacrifice the quality of their degreasing products in order to utilize these alternative degreasers. Organic degreasers are known to provide a powerful alternative to industrial degreasers, which have even surpassed the benefits of their predecessors.

The known benefits of these eco-friendly products far outweigh those of traditional industrial degreasers. The aerospace industry has not yet entirely converted to organic degreasers, but within the next few years the number of companies still using harmful chemical laden degreasers will drop off significantly. Utilizing more cost effective and eco-friendly cleaning products will soon become the norm, and hazardous chemicals endangering employees and the environment will no longer be a concern.

Working in the Aerospace Industry

August 7th, 2020 by admin No comments »

With the dwindling job opportunities in the popular software engineering and electronics engineering fields due to slow growth amidst gloomy economic outlook, one branch of Engineering that has remain unaffected during the current economic slowdown is the Aeronautical Engineering. This is mainly due to the continuous demand for civilian aircraft in the growing economies such as Brazil, India and China.

Many of the Aero giants in United Kingdom, namely Rolls-Royce, Airbus and Bombardier, have not seen a dip in demand for Aero engines in the last couple of years, during which time other engineering industries were not able to sustain growth and in fact some sectors posted negative growth during the last couple of years. In this scenario the Aerospace industry has been able to sustain growth and post marginal profits. Although the demand in the military space has not been good, the demand for civilian aircraft and engines from the fast growing economies have kept the Aero industry stay afloat.

One of the most encouraging trends in the Aero industry is that there has been a consistent growth over the last 10 years and it has not come down during the current downturn. It’s not only Aeronautical engineering students that continue to get some of the plum assignments in the big companies in the United Kingdom, but also the pure science graduates such as the physics and chemistry graduates, who are getting good openings. This is primarily due to the research and the development efforts taken by the Aero giants in coming up with more efficient engines. These Aero giants are trying to come up with engines that will consume less amount of fuel.

It’s not only the engines where the companies are focusing on. They are also looking at more advanced materials for airplane body construction such as carbon fiber composite structure material. The new carbon fiber material will help in reducing the weight of the air plane body, but at the same time making it more ideal for handling the Aero dynamic challenges. With more and more bird hits being reported, the new carbon fiber material will help in strengthening the body of the aircraft and make it sturdier.

Because of the need for developing newer materials, big companies in the Aero industry are looking for science graduates to get involved in the research and development activities. In addition to science graduates, the other engineering disciplines such as electrical and instrumentation engineering graduates also have good scope in engine control and electrical power systems in aircraft design and manufacturing.

Record Orders for Britain’s Aerospace Industry

March 11th, 2020 by admin No comments »

ADS, the trade organisation for the Aerospace, Defence, Security and Space Industries have revealed that the total orders that UK manufacturers have on their books stands at over 12,000 aircraft and more than 21,000 engines. This is estimated to be a combined value of between £135bn and £155bn.

9 Years of Work for the Aerospace Sector

It has been estimated that these orders equal approximately 9 years worth of work for companies in the aerospace sector. Chief Executive of ADS Paul Everitt said: “As an important event for the global aerospace industry, we expected to see a peak in orders during the Farnborough airshow. However, the volume of firm orders placed throughout July was unprecedented; adding almost 650 aircraft and 1,100 engines an already robust order book.”

The Aerospace Growth Partnership

According to the chief economist at ADS Jeegar Kakkad, these impressive figures are proof that the government’s industrial strategy to champion aerospace has been a success. “Countries around the world are sitting up and taking notice of what is going on in the UK aerospace industry with the Aerospace Growth Partnership (AGP) and thinking, ‘We can use the UK as a base to launch into’,” he said. “Countries are too, with Germany wondering how we have taken market share from them and the US looking at how we set up the AGP.”

UK Aerospace Industry Facts

Annual turnover of the UK aerospace industry – £27.8bn

UK share of global aerospace market – 17%

Number of people either directly employed or jobs supported by the aerospace industry – 229,100

Backlog of aircraft orders – 12,096

Backlog of engine orders – 21,094

Year’s worth of work at current levels – 9

Increased Sales of Aircraft Engines

A spokesman for Airbus said: “The Farnborough airshow was excellent as Airbus won 345.4bn billion worth of business for a total of 496 aircraft. This is particularly good news for the UK where the wings for our aircraft are designed and manufactured.

“Airbus sustains work for more than 100,000 people through an extended supply chain of more than 1,000 companies located across the UK, around 45 per cent of which are SMEs. The continuing strong order book helps to maintain the UK’s position as a European and global leader in aerospace.” As electroless nickel plating specialists heavily involved in work for the aerospace sector, the success of British aerospace is fantastic news.

Metal Finishing and Metal Plating Services

As experts in a range of metal finishing techniques that can be used in the aerospace industry, such as electroless nickel plating, NiTEC are incredibly pleased that the sector is experiencing such a boom. It’s fantastic news for the future of the UK aerospace industry!

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Marketing, Promoting and Advertising Your Business

February 28th, 2020 by admin No comments »

One thing that goes without saying in today’s business world, is that regardless of the nature of your home based business, a website is an absolute MUST. Whether you have a product or service to sell, whether local or global, your business will go nowhere fast if you don’t have an online presence. If you need internet marketing help, you’ve landed on the right article. I’ll give you some home based business marketing ideas that will help you promote your business successfully.

The first step is choosing a domain name and getting it registered. You can build your own website (if you have the time) and host it yourself or you can have everything done by another company (if you have the money). Either way, you have many options and tools at your disposal that can align with your business plan and budget. Also note that you can still start your own home based business even if you don’t have a product or service to sell. There are thousands of individuals and companies that have products you can sell for them while earning a commission, called affiliate marketing.

Of the many business marketing strategies known to man, internet marketing is, hands down, the best strategy to use for promoting a home based business as it is the cheapest method and has the potential for reaching millions of people all over the globe. Driving traffic to your site through online resources is like killing two birds with one stone. You can tackle print advertising by writing articles and publishing them to directories and ezines and by submitting ads to the many available (and most of them free) classified ad sites. Online media advertising encompasses writing press releases and distributing them to press release sites. One of the biggest and most popular online advertising trends today is via social media advertising through sites such as Twitter, Facebook, and LinkedIn where you build relationships with your customers. Forums and communities are also great ways to build relationships which helps promote your home based business in the long run. Simply Google your market or industry with the word ‘forum’ or ‘community’ behind it and search for one or two that seem to be the best fit for you.

All of these methods of online advertising contribute to search engine optimization (SEO), which is to say improving your online visibility and escalating in the search engines like Google, Yahoo and Bing. Your goal is to claim the #1 spot in the organic search results (the results on the left, not the right side which are paid ads). This is where your traffic will come from. If you are 800 in the list of search results, no one is ever going to see your site because very few people have the time or patience to scroll through 800 search results. Research shows that people typically won’t even scroll past 4 or 5 search results, let alone 800.

Can you grasp the importance of internet marketing for any business? If you are new to the internet marketing phenomenon and don’t know exactly where to start, there are many great programs or systems online that walk you through every aspect of marketing your online business. A lot of these systems were created by online entrepreneurs who have spent thousands of their own dollars trying to figure it all out over the years and finally DID. Their sacrifices have made it easier for newbies to become successful at their own online home based business. If you are new to running your own home based business, I recommend you find a great system (do your research, read reviews, ask questions in forums) and start marketing your home business from there. Don’t waste the time and money that so many of us have in going it alone, without a proven system, as it will just set you back further and hinder your progress.